Couldn't agree more! Love how you put it - people don't need brand permission to be themselves. Empty brands are guaranteed to fail. They need real perspectives and POVs that communities can choose to embrace or reject. That's why building iconic brands is such hard, endless work - it's not for the faint of heart. Well put Frankie!
Great read. I couldn't agree more that brands need a sharper POV on what they stand for instead of giving a blank canvas to consumers. I LOVE what adidas is doing right now with its Anthony Edwards "Believe That" campaign. The boldness inevitably inspired Nike to be more aggressive with its marketing, hence the birth of "Winning isn't for Everyone."
Couldn't agree more! Love how you put it - people don't need brand permission to be themselves. Empty brands are guaranteed to fail. They need real perspectives and POVs that communities can choose to embrace or reject. That's why building iconic brands is such hard, endless work - it's not for the faint of heart. Well put Frankie!
Great read. I couldn't agree more that brands need a sharper POV on what they stand for instead of giving a blank canvas to consumers. I LOVE what adidas is doing right now with its Anthony Edwards "Believe That" campaign. The boldness inevitably inspired Nike to be more aggressive with its marketing, hence the birth of "Winning isn't for Everyone."