Introducing a newsletter called Codex, from TRIPTK. 

At TRIPTK, our belief in the power of culture informs our approach. For any & all engagements around the world, we first decode culture: unearthing the dynamics that impact what matters and will matter in culture. 

And then we recode those dynamics into something tangible and useful: creating cultural advantage for brands in the form of new meanings, expressions and behaviors that ultimately allow them to shape culture.

Making sense of the cultural landscape around us often starts with personal intrigue, shared curiosity, or a slightly overdone TikTok trend. It’s an exploration that’s driven by others’ interests and passions—something contagious that influences us to watch, listen, engage, and purchase. 

This newsletter, called Codex, is a starting place. It’s our starting place. Each issue, written by a different member of our team, digs into the ephemera, artifacts, case studies, and conversations most interesting to them at that moment. What stories are driving societal change? Which businesses are challenging or evolving our perspective on business? Where are the outliers leading the way? 

Why subscribe?

Codex is a monthly newsletter sharing the TRIPTK perspective. It’s for readers who want to give more to culture: to contribute vs. appropriate, embed vs. watch from afar, lead vs. follow. We’re excited to introduce you to our team and their musings, hopes, theories, and hot takes.

Subscribe to never miss an issue. Opt out at any time. Reach out when it feels right.