Introducing Codex, a Cultural Digest from TRIPTK

Ephemera, artifacts, case studies, and conversations in culture.

At TRIPTK, our belief in the power of culture informs our approach.

We start every engagement by decoding culture: unearthing the dynamics that impact what matters, and will matter, for brands and their audiences.

And then we recode those dynamics into something tangible and useful: new brand meanings, expressions and behaviors that ultimately shape culture.

Making sense of the cultural landscape around us often starts with personal intrigue, shared curiosity, or a slightly overdone TikTok trend.

It’s driven by others’ interests and passions—something contagious that influences us to watch, listen, engage, and purchase. 

Each issue of Codex, written by a different member of our team, digs into the ephemera, artifacts, case studies, and conversations most interesting to them at that moment. What stories are driving societal change? Which businesses are challenging or evolving our perspective? Where are the outliers leading the way? 

Why subscribe?

Codex is a monthly newsletter for those who want to take part in culture: to contribute vs. appropriate, embed vs. watch from afar, lead vs. follow.

We’re excited to introduce you to our team and their musings, hopes, theories, and hot takes.

Forward to a friend or colleague. Opt out at any time. Reach out when it feels right. 

TRIPTK is a global brand and innovation consultancy. We partner with leaders to decode and recode critical cultural shifts, creating brand value for today and tomorrow.